A Whole New Look

Beauty Pronounced

We craft skincare and cosmetics that highlight your natural glow, bringing confidence to every expression. Subtle, refined, and effortlessly radiant—this is beauty, pronounced.

OUR BEST SELLERS

MOST-LOVED K-BEAUTY ESSENTIALS

Your journey to the perfect K-glow starts here.

Daily Moisturiser

$45.00

Anti-aging Skin Toner

$40.00

Shaving Kit

$55.00

Coco Body Oil

$60.00

New Arrivals

DISCOVER OUR NEWEST CURATIONS

Update your routine with our freshest hand-picked selections.

Easydew UV Tinted Glow Lip

Rated 4.67 out of 5 based on 6 customer ratings

(7 customer reviews)

$14.07

Skin Whitening Toner

$45.00

Rose Essential Oil 200ml

Brand: SKIN1004

Rated 5.00 out of 5 based on 1 customer rating

(1 customer review)

Original price was: $30.00.Current price is: $25.00.

Deep Cleanser

$40.00

K-Beauty Insights

THE ULTIMATE KOREAN SKINCARE GUIDE

Expert tips and secrets for your perfect K-glow.

Trends & News

“Centella? You mean SKIN1004” – Why This K-Beauty Giant is Taking Over the World

If you’ve been keeping an eye on K-Beauty trends lately, you’ve likely seen a minimalist yellow bottle with a landscape

April 19, 2026 No Comments

Skin Concerns

Does Running Actually Age Your Skin? The Truth Behind “Runner’s Face”

We’ve all heard it before: exercise is the fountain of youth. It pumps up your circulation, boosts your mood, and

April 17, 2026 No Comments

Uncategorized

Beyond Sun Protection: The Rise of “Customized Sun Care” in Korea’s Spring Beauty Market

As cherry blossoms bloom and outdoor activities surge, the Korean beauty industry is witnessing a fiercer-than-ever competition in the sun

April 14, 2026 No Comments